How To Complete A Successful SEO Audit
Conducting a successful SEO audit is the first step toward optimizing your online presence.
A comprehensive SEO audit helps identify areas for improvement, uncover technical issues, and develop an effective strategy to boost your website’s performance in search engine rankings.
We will walk you through the key steps and essential elements of a successful SEO audit, empowering you to optimize your website and attract more visitors.
While there’s no universal approach to SEO audits, there are some fundamental things you should look out for.
Our Top 5 SEO Tools We Use On A Daily Basis
1. We start by using the on-page tool we developed. This tool enables us to quickly learn more about on-page SEO: Grab it here!
Ahrefs is best known as Semrush’s counterpart in the same space:
A comprehensive suite of SEO Tools designed to help you perform comprehensive
technical SEO audits, backlink audits, content gap analyses, keyword gap analyses, and
much more. You can learn more about how to use Ahrefs by taking our course.
We will commonly use this tool to run SEO checks, and traffic checks, find keyword opportunities, and help us create quality content with the best keywords for our clients.
3. Shine Ranker
Shine Ranker is a tool that leverages AI to find the best keywords for your business. It will also run technical SEO audits telling you exactly what you need to fix to help your site rank better.
We commonly use this tool while on a call with our clients to show them opportunities they have to fix their website and help them drive more warm traffic
4. Google Search Console
Now I’m sure you have used Google Search Console, but have you leveraged it to create a better site?
Google Search Console is a free web service provided by Google that allows website owners, webmasters, and SEO professionals to monitor and maintain their website’s presence in Google search results. It provides valuable insights and data about how Google views and interacts with your website, enabling you to optimize its performance.
One of the primary reasons to use Google Search Console is to gain visibility into how your website appears in Google search results. It shows you the keywords that drive organic traffic to your site, the average position of your pages in search results, and the click-through rates for specific queries. This information helps you understand which keywords are performing well and identify opportunities for improvement.
Another key feature of Google Search Console is the ability to submit your sitemap. By submitting your XML sitemap, you ensure that Google indexes and understands your website’s structure and content more efficiently. You can also monitor the indexing status, view crawl errors, and request the removal of specific URLs if necessary.
Google Search Console provides valuable insights into the technical health of your website. It alerts you to any crawling or indexing issues, such as broken links, crawl errors, or duplicate content. You can use these insights to fix technical problems that may hinder your website’s visibility and user experience.
5. Google Trends
This tool doesn’t particularly qualify as a technical tool, but it can help affect how you can write more high-quality optimized blog posts.
Google Trends is a powerful tool that allows users to explore and analyze the popularity and interest in specific search terms or topics over time. It provides insights into the search behavior of users, offering valuable data and visual representations of search trends.
Users turn to Google Trends for a variety of reasons. One key use of Google Trends is to conduct market research and gain a deeper understanding of consumer interests and preferences. By analyzing search volume patterns, users can identify trending topics, discover emerging trends, and uncover seasonal fluctuations in search interest. This information helps businesses and marketers make data-driven decisions about product development, content creation, and advertising strategies.
Another advantage of Google Trends is its ability to compare multiple search terms or topics. Users can compare the popularity of different keywords or topics, allowing them to gauge relative interest and identify relevant or related topics. This feature is especially helpful for content creators, journalists, and SEO professionals who want to optimize their content based on popular or trending search terms.
Users rely on Google Trends to uncover search trends, understand consumer interests, compare keywords, and gain geographical insights. By utilizing this tool, individuals and businesses can make informed decisions, optimize their content and marketing strategies, and stay ahead of the curve in an ever-changing digital landscape.