Does Your Website Domain Name Matter For The SERPS?
What are Website domain names?
Domain names are the addresses of websites on the internet. They are made up of two parts: the top-level domain (TLD) and the domain name itself. For example, the domain name for Google is www.google.com, where “com” is the TLD and “google” is the domain name.
There is a common belief that domain names matter for ranking in search engine results pages (SERPs). However, this is not actually the case. Google’s John Muller has confirmed that your domain name is not going to make or break your SEO strategy. But what does it do?
First, We Need To Know What SEO Is and How It Works
SEO stands for search engine optimization. It is the process of improving the visibility and ranking of a website in search engine results pages. There are many factors that Google considers when ranking websites, including:
1. Content quality: Google looks for websites with high-quality content relevant to the search query.
2. Backlinks: Google also considers the number and quality of backlinks to a website.
3. On-page SEO: Google also looks at factors such as the title tag, meta description, and keyword usage on a website.
Of course, there is more to SEO than this, but we are just covering the basics for our topic
So Are Domain Names a Direct Ranking Factor?
While domain names were once thought to be a ranking factor, Google has since confirmed that they are not. In a 2017 blog post, Google said that “the domain name itself has no impact on ranking.“
This is because Google’s ranking algorithm is designed to focus on the content of a website, not the domain name. Google wants to show users the most relevant and informative websites, regardless of their domain name.
While domain names are not a direct ranking factor, they can still have an indirect impact on SEO. A good domain name can help with branding and trust. It can also make it easier for people to remember and type your website address.
For example, a domain name that is relevant to your target audience is more likely to be clicked on in search results. And a domain name that is easy to remember is more likely to be bookmarked and shared by others.
However, these indirect benefits of domain names are not enough to offset the lack of direct ranking benefits. So, if you are looking to improve your website’s ranking in the SERPs, you should focus on the content of your website and other on-page SEO factors.
To Conclude, domain names do not matter for ranking in the SERPs. However, they can still have an indirect impact on SEO. When choosing a domain name, it is important to consider factors such as relevance to your target audience, ease of rememberability, and branding.