10 Content Types For The Holidays. The Social Media Guide (2023)
It’s time to embrace the festive spirit and ring in the 2023 holiday season with a social media strategy that truly shines!
As the year’s end is approaching, that means it’s holiday season! It’s the perfect time to explore the 10 best content types that will help your social media channel. Here is how to grow your audience and organically grow your social media accounts.
What is social media content?
Social media content encompasses all the posts, images, videos, and other materials shared on social networking platforms. It’s the digital storytelling that helps individuals and businesses connect with their audiences, convey messages, and engage in conversations.
Social media content can take many forms, from informative blog posts and eye-catching visuals to entertaining videos and interactive polls. It’s the lifeblood of your online presence, shaping your brand image and sparking interactions with your followers.
What social media channel should I be using for my service-based business?
When it comes to service-based businesses, the question isn’t just ‘what’ content to create but also ‘where’ to share it. In the dynamic world of social media, the right channel can make all the difference.
As a service provider, you want to showcase your expertise, connect with potential clients, and nurture your existing customer base. In this guide, we’ll not only unveil the 10 best content types for your service-based business but also help you pinpoint the perfect social media channels to maximize your reach and impact.
Content Type #1: Visual Infographics
What It Is: Visual infographics are a powerful way to present complex information through a combination of graphics, text, and icons. They distill data, statistics, or step-by-step processes into a visually engaging format that’s easy for your audience to grasp at a glance.
Why It Works: Infographics work exceptionally well because they cater to the human brain’s preference for visual content. They capture attention and hold it, making them ideal for conveying data-driven insights, educational content, or product features. Their shareability also extends your content’s reach, as users are more likely to share an eye-catching infographic with their networks.
Best Platforms: Infographics shine on platforms that prioritize visual content, such as Instagram, Pinterest, LinkedIn (for B2B), and Twitter. These platforms offer the perfect canvas for sharing visually appealing infographics that convey valuable information in a digestible format. Tailor your infographics to the specific audience and platform for maximum impact.
Content Type #2: Engaging Videos
What It Is: Engaging videos encompass a wide range of visual content, from short clips to longer-form productions. They can include anything from live streams, tutorials, product demonstrations, to behind-the-scenes glimpses. These videos bring your brand to life and allow you to connect with your audience on a personal level.
Why It Works: Videos have an unparalleled ability to engage and captivate. They appeal to both visual and auditory senses, making them highly memorable. For service-based businesses, videos can humanize your brand, showcase your expertise, and build trust with potential clients. Whether it’s a quick how-to or a detailed walkthrough, videos provide valuable content that keeps your audience coming back for more.
Best Platforms: Videos thrive on platforms that prioritize visual storytelling. YouTube is a natural choice for hosting longer videos, while Instagram, TikTok, and Facebook are excellent for shorter, eye-catching clips. LinkedIn is also a valuable platform for sharing professional insights and industry expertise through video content. Adapt your video strategy to suit each platform’s preferences and audience expectations.
Content Type #3: Informative Blog Posts
What It Is: Informative blog posts are written articles that delve into specific topics relevant to your industry or service. They provide in-depth insights, solutions, or answers to your audience’s questions.
Why It Works: Blog posts establish your authority in your field, offer value to your audience, and drive traffic to your website. They encourage discussions and sharing, making them essential for showcasing your expertise and building a dedicated readership.
Best Platforms: While blog posts are typically shared on your website, you can also promote them on all social media platforms to reach a broader audience. LinkedIn and Twitter are especially effective for sharing professional and industry-specific content.
Content Type #4: User-Generated Content (UGC)
What It Is: User-generated content is any content created and shared by your customers or clients. It can include testimonials, reviews, photos, or posts related to their experiences with your services.
Why It Works: UGC fosters community and trust. It’s authentic and provides social proof of your service’s quality. It demonstrates customer satisfaction and can influence potential clients to choose your business.
Best Platforms: UGC can be found on various platforms, including Instagram, Twitter, and Facebook. Encourage your satisfied clients to share their experiences and tag your business for increased visibility.
Content Type #5: Eye-Catching Images
What It Is: Images, especially high-quality ones, are attention-grabbers. They can be used to showcase your services, products, team, or convey emotions and stories.
Why It Works: Images are easily digestible and highly shareable. They can convey a message or evoke emotions in an instant. For service-based businesses, images can provide a glimpse of the experience clients can expect.
Best Platforms: Images perform exceptionally well on visually oriented platforms like Instagram, Pinterest, and Twitter. Use them strategically to complement your content and engage your audience.
Content Type #6: Interactive Polls and Quizzes
What It Is: Interactive polls and quizzes are engaging content pieces that encourage users to participate and provide feedback. They often consist of questions or statements with multiple-choice answers.
Why It Works: Polls and quizzes are fun and encourage audience interaction. They can provide insights into your audience’s preferences, habits, or opinions while keeping them engaged.
Best Platforms: Platforms like Twitter, Instagram Stories, and Facebook offer features for creating polls and quizzes. They are perfect for enhancing engagement and understanding your audience better.
Content Type #7: Behind-the-Scenes Sneak Peeks
What It Is: Behind-the-scenes content offers a glimpse into your workspace, creative process, or company culture. It provides a more personal connection with your audience.
Why It Works: People enjoy seeing what happens behind closed doors. It humanizes your brand, making it relatable and trustworthy. It can also highlight your team’s dedication and passion for your service.
Best Platforms: Instagram Stories, Facebook Live, and Snapchat are great platforms for sharing real-time, behind-the-scenes content. Use these platforms to showcase the inner workings of your business.
Content Type #8: Inspirational Quotes
What It Is: Inspirational quotes are motivational statements that resonate with your audience’s values and aspirations. They can be related to your industry, services, or personal development.
Why It Works: Quotes evoke emotions and inspire action. They provide a quick dose of motivation and positivity. Sharing quotes that align with your brand’s message can create a strong connection with your audience.
Best Platforms: Quotes perform well on Instagram, Pinterest, Twitter, and Facebook. Use them strategically to convey your brand’s values and inspire your audience.
Content Type #9: How-To Guides and Tutorials
What It Is: How-to guides and tutorials are educational content pieces that teach your audience specific skills, processes, or techniques related to your industry or services.
Why It Works: These guides establish you as an expert in your field. They help your audience solve problems and provide them with valuable takeaways. Tutorials can be highly engaging and shareable.
Best Platforms: YouTube is the go-to platform for hosting longer how-to videos. Instagram and Pinterest are great for sharing visual step-by-step guides. Use these platforms to educate and assist your audience.
Content Type #10: Contests and Giveaways
What It Is: Contests and giveaways involve running promotional events where participants have the chance to win prizes or receive exclusive offers by engaging with your content or brand.
Why It Works: Contests and giveaways create excitement and buzz around your brand. They incentivize engagement, expand your reach, and generate excitement among your audience.
Best Platforms: Facebook, Instagram, Twitter, and TikTok offer features for running contests and giveaways. Utilize these platforms to boost engagement and reward your audience for their loyalty.
In Conclusion, cultivating a thriving social media presence requires understanding the best content types and harnessing their potential on the right platforms. As a service-based business, your unique offerings deserve the spotlight they’ll receive through strategic social media content.
From informative blog posts that establish your expertise to user-generated content that builds trust, these content types are your arsenal for organic growth. Embrace the power of visuals, engage your audience with polls and quizzes, and show the human side of your brand through behind-the-scenes peeks.
Remember, there’s no one-size-fits-all approach. Tailor your content to your audience, experiment, and analyze what works best for your business. With dedication and a well-crafted social media strategy, your service-based business can flourish and shine in the ever-evolving world of social media.