Why Websites Matter and How To Make Yours Matter More

Author: Noah Sixberry
April 17, 2023

“Getting a quality website is not an expense but rather an investment.”
― Dr. Christopher Dayagdag

Having a website is Essential in 2023

Having a website is essential for companies trying to boost their online presence in the current digital age. A website acts as a company’s online presence and a platform for prospective clients and consumers to learn more about the goods and services offered by the business. A well-designed and optimized website is directly related to its ability to sell your products and services. In fact, According to Zippia, 75% of people judge a company’s credibility based on their first impression of its website. It takes a person 50 milliseconds to form an opinion of a business just by their website. 

A website can be utilized by online shops to increase sales, firms looking to increase inbound lead generation, it can boost sales for a manufacturing business, and even help close more homes for realtors. Having an educational-optimized website on hand is more than ideal in 2023. Don’t know where to start? Contact us.

How your website can help you reach more customers

Your website acts as a digital storefront where information about the company, its goods, and services is made available to potential customers and clients. It is a potent instrument that can aid companies in generating leads and raising sales. In order to generate leads and sales, your business needs to get useful contact information; you can easily do so from website visitors by providing online forms, email signups, and social networking buttons.

Your website is also a great way for your business to increase brand recognition by using a website; in fact, a staggering 81% of consumers need to trust a brand to consider buying. Frequently the initial point of contact with potential clients is your website. As a result, it serves as a vital tool for developing a brand’s identity and communicating its values, mission, and services. The beliefs of a brand are shown to potential customers when they visit a website. These ideas can be expressed through the website’s design, messaging, and imagery. A website can aid in developing a sense of trust and connection with potential customers by succinctly articulating the company’s goals and values. Believe it or not, your website will also help you filter out potential customers who you do not want to work with or sell to.

“Website without visitors is like a ship lost in the horizon.” – Dr. Christopher Dayagdag

I want you to ask yourself what good would a perfect website do without any traffic running to it. Well, it would be just like every other mediocre website in your niche. In order to stand out, you need visitors. How? Well, SEO, of course! You can improve your website’s exposure in search engine results by optimizing it for relevant keywords. Then it becomes a trickle effect; the more traffic = the more potential customers as a result. A website that is search engine optimized can aid your company in building a strong online presence, enhancing your visibility, and eventually boosting your revenue.

Need a new website or a redesigned website?

If you don’t have a website, or if your website is outdated or poorly designed, you’re missing out on a valuable opportunity to reach more customers and grow your business. Contact us today to get your project started!